For the OOH included, I created all the master artworks, either rolling them out (I’m pretty sure I have created artwork for all of the UK print and digital OOH sites by now), or I supplied the master files to other agencies to adapt.

Working alongside creative directors and lead designers I have created various brand guidelines. Creating rules for every element and execution. These then went to adaption and creative agencies to follow.

Packaging is one of my favourite types of artwork to work on, I think because its a bit more complicated than OOH and you are creating an actual printed product. Some of my favourite examples follow, cutter guides and all.

Normally a case of creating one or two logos in full colour, B&W, horizontal, icon etc. But sometimes as in following examples you get to create entire suites of assets. 

And for NOW and WOW the master logos weren’t vectors at all, but fully adaptive PSD logos created using a combination of vectors, light layers (supplied to me) and general Photoshop magic, creating logos that worked and flexed across all content and media.

Large format graphics, in-store POS, full experiential events, I have been fortunate enough to work on them all. 

Most notably so far was my stint at George P Johnson, working on Google and Workday events (although they got cancelled due to Covid so have no cool photos).

I really enjoy retouching, although I haven’t done as much of it as I would like. I have got a few examples of campaigns I have worked on. 

F&F Back to school being the most significant, I was involved in the photo shoot, working with Ardman refining the lava, retouching and bringing together the elements, then finally creating and rolling out all of the artwork.

I’ve probably created 1000’s of email banners website header and social media posts but no one wants to see all those.

More interestingly whilst working on the NOW TV account we where tasked with creating a suite of screens and end frames that all adhered to Amazon’s tricky guidelines while at the same time showcasing as much of NOW TV’s content, it took months but was equally challenging and enjoyable.